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The artist donates £25,000 award winnings to grassroots concert halls

The artist holding his trophy in the North East
Sam Fender won the honor last month in the North East

The artist has handed over the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which functions to protect the Britain's small concert spaces.

The star was presented with the award on 16 October as his new release People Watching was declared the outstanding release of the previous year.

Fender has decided to donate the funds to the MVT, in acknowledgment of the essential function local spots fulfilled in his initial steps.

"I personally couldn't be pursuing what I am doing today if it hadn't been for all the performances I did around the area, and further afield, when I was beginning," said the artist. "These venues are legendary, but they are facing challenges."

From early 2023 onward, at least 150 of these spaces have shut down – approximately 16% of the whole industry in the UK.

In the last year, major artists such as the band Pulp, Coldplay, Katy Perry and Sheeran have all backed the MVT in its efforts to support the industry, by applying a modest fee to their ticket costs, which goes to help smaller concert halls.

Fender also joined in, raising more than £100,000 on his live tour to assist 38 grassroots venues across England, Scotland, and Wales.

The money assisted venues that were confronting potential shutdown due to difficulties arising from floods, fires and bereavements, as well as regulatory hurdles, legal disputes and neighbor objections.

Some locations were granted funding support in improving facilities and gear that directly benefitted performers and audiences.

"The concept that revenue from performances in big venues backs the smaller venues, where it begins for performers like me, is just common sense," the star has stated.

Pulp on stage
They are one of the many acts who gave their Mercury Prize funds to non-profits

He is not the first artist to give his award prize money to charitable organizations.

Back when they won the trophy in the mid-90s for their record the album, frontman the singer declared that the band would donate their prize money to the charity War Child.

During 2002, artist the artist divided her prize among a few organizations, including the NSPCC and a charity for Sickle Cell.

"I also contributed a thousand pounds to the center, to their classes, because I practiced gymnastics when I was younger and they lacked new equipment," Ms Dynamite explained to a publication.

Two years ago, Ezra Collective donated their funds to the youth organization that developed their act, as well as other independent music bodies.

Also the 1994 recipients they donated their winnings to a multiple sclerosis charity after a close contact was found to have the condition.

"Receiving the award was sufficient," stated vocalist the singer. "The cash was the bonus but we didn't need the extra, because we had the honor. So our winning touched the lives of others."

In the past week, the MVT announced it had protected two small stages in the South East, by placing them under community ownership.

One venue in that area and The Croft in that location were acquired under the Own Our Venues initiative, which is funded by the arts council and enthusiasts who purchase "shares" in the venues.

The writer

Adam Wu

A cybersecurity expert with over a decade of experience in digital trust solutions and data protection strategies.

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